SAP CRM E-Commerce - DB Breweries

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Oxygen, a DXC Technologies Company implements SAP Web Channel Experience Management software

DB uses latest SAP technology to provide online ordering for trade customers Oxygen, a DXC Technologies Company has implemented a customer web shop for DB Breweries (DB), the first of its kind in Asia Pacific to use SAP’s latest web channel experience management (WCEM) software.

The well known brewer, which first opened its doors in New Zealand in 1929, is partnering with Oxygen, a DXC Technologies Company to roll out a number of new SAP solutions aimed at improving business efficiency. The web shop, which services DB’s trade customers, went live on time and on budget in November 2012.

DB’s Knowledge Management Team Leader, Mike Rawson, says the brewer recently upgraded its core SAP system and has now commenced a programme of CRM work to further strengthen key customer service functions.

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