The past few decades have seen enormous change in the way we do business, due primarily to innovation in the digital space. These changes have in turn automated a vast majority of business processes, and opened up a whole new international market of customers in many cases.
Almost everyone has encountered the vast differences that mobile technology has made to our lives and the workforce. Whilst we may reminisce for a time that communication was more face-to-face than glued to a screen, there is no doubting the ways in which mobile technology has transformed so many aspects of our lives for the better, especially in achieving business outcomes.
Customer experience continues to bounce around as a buzz term, and businesses are now more committed than ever to designing and then managing the ultimate customer experience at every touch point of their business.